RIM, Registro Italiano Mazda MX-5, is the official spider Miata Owner Club, partner of Mazda Motor Italia (MMI).
It was founded in 1995 with relational marketing and customer loyalty purposes and the aim to boost the product and brand image through the many enthusiast Owners, making them true Testimonials by creating exclusive events and, now with the website www.mx5.it, a dynamic online community.
ABOUT RIM
- 14 yeas of activity at national level
- 78 International, National and Local meetings all over Italy
- 6000 Club members
- From1996 to 2003, periodical paper Magazine and Newsletter “Insieme nel vento”
- Since mid 2003, E-Newsletter every 15 days
- Website www.mx5.it
- Direct phone line
THE PLUS OF A BRAND CLUB
- Competitive positioning of the brand
- Customer Relationship Management
- Operative Marketing
- Brand and product visibility
INTEGRATED SERVICES FOR THE CUSTOMERS
- Communications management between Customer and Company with classic and web supports
- CRM managing and updating
- Marketing support to the Official Dealers Network
- Events organization in collaboration with the Company and its Dealers Network
- Since 2009, “Twenty Years in one Season” Merchandising
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