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Carolina Scrinzi - Senior Media Creative
Carolina earned a degree in Pedagogy in 2000 and speaks German (native speaker) and English fluently. She began her career in 2001, covering positions first in Marketing, later on in Communications shifting her professional expertises from Motorcycles, Outboards and Automobile fields at leading Makers and Industries. In 2001 Carolina Scrinzi and Ines Boccato Winchell cooperated for about 3 years inside a project were Ines and her agency were involved as front-line Managing Office. They met again in 2009 and since 2010 she is PidiErre’s General Manager for Accounts, and also acts as the firm’s contact for the start-up of management of all-inclusive, front and back office systems, for Press Offices, Public Relations and Events (Launches and Network Conventions). She works alongside Roberto Noia.
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Guido Poccardi - Chief Operation Officer (COO)
A graduate in Business Administration from the University of Torino, he also holds an MBA from the Bocconi School of Economics in Milano, as well as a master’s degree in Psychology of Professional Relations. He is a Business Consultant certified by the Italian Association of Managerial and Organizational Consultants, and an Executive Coach certified by the International Coach Federation. He joined the PidiErre Staff in 1999 and works with Ines Boccato Winchell, Carolina Scrinzi and Roberto Noia to provide managerial support for Communications and Marketing. Guido Poccardi is Project Manager for activities involving reorganization, training and coaching for several leading consulting firms in Italy and abroad. |
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Roberto Noia - Communication Designer
He worked as a freelance Art Director until he met Ines Boccato Winchell in 2007, the year he joined PidiErre. Roberto balances his superstar talents with the demands for teamwork when it comes to coordinating Creativity, Graphics and Web Design for PidiErre. His expertise in Typography Techniques, with special focus on the pre-printing phase, has allowed PidiErre to further expand its services for clients. He is specialized in the study and creation of logos, and has proven experience in cost-saving methods for the realization of events. Carolina Scrinzi
and him are playing a strategic supervising roles in PidiErre.
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Danilo Bossio - Information Technology Specialist
The youngest member of the PidiErre Team holds a diploma from the Liceo Scientifico Tecnologico of Torino, where he studied information technology. PidiErre relies on Danilo’s unbounded passion for everything digital and the solutions he provides – among the most innovative on today’s market! He supervises management of PidiErre’s information network, and is dedicated to the functionality of hardware and software solutions for PidiErre Team, along with periodical technical maintenance, updates and optimum integrative modalities. Among other specialties, a major focus is video editing, where he works side by side with Roberto Noia and PidiErre Staff dedicated to creativity, graphics and the Internet.
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Maria Rosa Mascheroni - Accountant
Two decades of consolidated experience in the administration and accounting sector. After earning a business and bookkeeping diploma in 1983 in Torino, she went to work for accounting firms, where she was engaged in a wide range of tasks and developed a keen and in-depth knowledge of the most crucial aspects of the sector, including direct management of Clients, ordinary and simplified accounting, tax statements and returns, balance-sheets and budgets. In 1996 she became a certified bookkeeper in Italy and in 1997 opened her own office. That same year she began integrated collaboration with Punto di Riferimento Srl. Beside Ines Boccato Winchell, she oversees the Company’s administrative and financial affairs, with total coverage and supervision of fiscal, economic, financial and contractual dynamics.
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Rita Giudice - Sales Consultant
A sales consultant since 1989, Rita Giudice has 22 years of experience and professionalism in the health and beauty products sector. Over that period she developed and refined her skills in relationship marketing to become an expert in turning prospective customers into loyal, time-tested clients.
Rita provides PidiErre with qualified technical-commercial knowhow and guarantees market penetration in terms of business communications and relationship marketing – areas teeming with contenders and rife with competition. She’s worked with the PidiErre Team since 2000 and knows our expertise and services deeply. Over the years she has directly managed accounts for the organization of sales for various leading producers of health and fitness equipment and professional body care products. She speaks four languages. In 2009 she embarked on international business brokerage projects, applying her longtime experience in marketing and business management. She works with Thomas Tartaglino to provide support for Ines Boccato Winchell and Guido Poccardi in PidiErre’s management area.
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Thomas Tartaglino - Account
An all-around communications professional with specialized training in marketing & sales, and proven experience in the development of commercial dynamics in the telecommunications and financial products sectors. His work in PidiErre is multi-faceted, with focus on business communications and public relations. He is involved in management projects, operational functionality, development of press offices and public relations, providing support in methods and means in the areas of optimum use of information resources and organizational communication. Thomas also applies his in-depth communications knowledge to events organization, guaranteeing communicability to dedicated targets and Web communities. Key is his focus on integration of these formats with other forms of business communication. Thomas’s support for the work of Ines Boccato Winchell, Carolina Scrinzi and Roberto Noia is essential.
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Maria Rita Didu - Account
After her degree in Political Science at the University of Turin, Maria Rita Didu took a specialization in Marketing and Business Communications. With PidiErre she has been able to embark on a path of constant professional growth, covering a number of roles and eventually becoming Account. Maria Rita takes part in the realization of Content Management System (CMS) projects with Federica Borello Secco while she is finishing her specialization in Press Office, Public Relations and events entrusted to Pidierre back office management. Maria Rita assists Carolina Scrinzi and Ines Boccato, organizing the logistic flows which pass through CRM (Customer Relationship Management) solutions which Maria Rita manages expertly, fine-tuning any database to the needs of our Turin-based Media Agency. Since 2010 also supports Finance and Administration Area.
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Fabrizio Gremo - Reportage & Logistics Specialist
Professional photographer and registered journalist since 1994. Specialized in photographic projects in Italy and internationally, guaranteeing functional creativity, clear-cut organization and complete post-production work. He’s been dedicated to this mission since the tender age of 15, a self-taught genius who’s developed his art and continues to update and refresh his technical know-how.
He began his career in a sector near and dear to him – the world of auto rallies, where he honed his automobile product skills and knowledge. Indeed, to this day his automobile photography is an expression of style, technological prowess, technique and a social awareness of the automobile and its importance to people. Fabrizio is also a sports fan and has longstanding, proven experience in professional golf photography. His partnership with PidiErre dates back to 1999, and since then he has been immersed in editing, reportage and event logistics, working alongside Carolina Scrinzi, Roberto Noia and the PidiErre’s entire project team.
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Ines Boccato Winchell - President and Chief Executive Officer (CEO)
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