Roberto Noia - Communication Designer

He worked as a freelance Art Director until he met Ines Boccato Winchell in 2007, the year he joined PidiErre. Roberto balances his superstar talents with the demands for teamwork when it comes to coordinating Creativity, Graphics and Web Design for PidiErre. His expertise in Typography Techniques, with special focus on the pre-printing phase, has allowed PidiErre to further expand its services for clients. He is specialized in the study and creation of logos, and has proven experience in cost-saving methods for the realization of events. Carolina Scrinzi and him are playing a strategic supervising roles in PidiErre.

Nadia Calderone - Administration Responsible

She joined Punto di Riferimento Srl in 2002 following a profitable relationship with ASCOM (the Merchants’ Association of Torino and the Province of Torino), and immediately clicked with the PidiErre Team of professionals. Frequent and active participation in specialized training programs have been a plus to her professional development and career progress, and today she is in charge of PidiErre’s Administration and Finance Department. She oversees all aspects regarding accounting and control, administrative relations with clients, suppliers, partners and the public, and provides internal economic and financial  consultancy for PidiErre work groups involved in an entire range of communications projects. Nadia’s support for the work of Ines Boccato Winchell, Carolina Scrinzi and Roberto Noia is essential and indispensable.

Danilo Bossio - Information Technology Specialist

The youngest member of the PidiErre Team holds a diploma from the Liceo Scientifico Tecnologico of Torino, where he studied information technology. PidiErre relies on Danilo’s unbounded passion for everything digital and the solutions he provides – among the most innovative on today’s market! He supervises management of PidiErre’s information network, and is dedicated to the functionality of hardware and software solutions for PidiErre Team, along with  periodical technical maintenance, updates and optimum integrative modalities. Among other specialties, a major focus is video editing, where he works side by side with Roberto Noia and PidiErre Staff dedicated to creativity, graphics and the Internet.

Maria Rosa Mascheroni - Accountant

Two decades of consolidated experience in the administration and accounting sector. After earning a business and bookkeeping diploma in 1983 in Torino, she went to work for accounting firms, where she was engaged in a wide range of tasks and developed a keen and in-depth knowledge of the most crucial aspects of the sector, including direct management of Clients, ordinary and simplified accounting, tax statements and returns, balance-sheets and budgets. In 1996 she became a certified bookkeeper in Italy and in 1997 opened her own office. That same year she began integrated collaboration with  Punto di Riferimento Srl. Together with Nadia Calderone, she oversees the Company’s  administrative and financial affairs, with total coverage and supervision of fiscal, economic, financial and contractual dynamics.

Marco Amato - Sales Consultant

A proven sales professional, target competencies include micromarketing and business dynamics in the services sector. Since 1997 he has worked in a host of different core business areas, among them, organizational consultancy for small and medium-sized companies, insurance, and business communications. At PidiErre Marco’s focus is on developing viable marketing strategies for the firm’s clients. Part of his success is surely due to his innate coordination skills that he uses to manage highly complex and detailed  sales projects which require the integrated participation of a variety of supply sources. Our expert in business management works alongside Rita Giudice to provide support for Ines Boccato Winchell and Guido Poccardi in PidiErre’s management area.

Rita Giudice - Sales Consultant

A sales consultant since 1989, Rita Giudice has 22 years of experience and professionalism in the health and beauty products sector. Over that period she developed and refined her skills in relationship marketing to become an expert in turning prospective customers into loyal, time-tested clients.  
Rita provides PidiErre with qualified technical-commercial knowhow and guarantees market penetration in terms of business communications and relationship marketing – areas teeming with contenders and rife with competition. She’s worked with the PidiErre Team since 2000 and knows our expertise and services deeply. Over the years she has directly managed accounts for the organization of sales for various leading producers of health and fitness equipment and professional body care products. She speaks four languages. In 2009 she embarked on international business brokerage projects, applying her longtime experience in marketing and business management. She works with Marco Amato to provide support for Ines Boccato Winchell and Guido Poccardi in PidiErre’s management area.

Thomas Tartaglino - Account

An all-around communications professional with specialized training in marketing & sales, and proven experience in the development of commercial dynamics in the telecommunications and financial products sectors. His work in PidiErre is multi-faceted, with focus on business communications and public relations. He is involved in management projects, operational functionality, development of press offices and public relations, providing support in methods and means in the areas of optimum use of information resources and organizational communication. Thomas also applies his in-depth  communications knowledge to events organization, guaranteeing communicability to dedicated targets and Web communities. Key is his focus on integration of these formats with other forms of business communication. Thomas’s support for the work of Ines Boccato Winchell, Carolina Scrinzi and Roberto Noia is essential.

Maria Rita Didu - Account

After her degree in Political Science at the University of Turin, Maria Rita Didu took a specialization in Marketing and Business Communications. With PidiErre she has been able to embark on a path of constant professional growth, covering a number of roles and eventually becoming Account. Maria Rita takes part in the realization of Content Management System (CMS) projects with Miriam Morici while she is finishing her specialization in Press Office, Public Relations and events entrusted to Pidierre back office management. Maria Rita assists Carolina Scrinzi and Ines Boccato, organizing the logistic flows which pass through CRM (Customer Relationship Management) solutions which Maria Rita manages expertly, fine-tuning any database to the needs of our Turin-based Media Agency.

Fabrizio Gremo - Reportage & Logistics Specialist

Professional photographer and registered journalist since 1994. Specialized in  photographic projects in Italy and internationally, guaranteeing functional creativity, clear-cut  organization and complete post-production work. He’s been dedicated to this mission since the tender age of 15, a self-taught genius who’s developed his art and continues to update and refresh his technical know-how.
He began his career in a sector near and dear to him – the world of auto rallies, where he honed his automobile product skills and knowledge. Indeed, to this day his automobile photography is an expression of style, technological prowess, technique and a social awareness of the automobile and its importance to people. Fabrizio is also a sports fan and has longstanding, proven experience in professional golf photography. His partnership with PidiErre dates back to 1999, and since then he has been immersed in editing, reportage and event logistics, working alongside Carolina Scrinzi, Roberto Noia and the PidiErre’s entire project team.

Simone Passeri - Reportage & Multimedia

Simone Passeri started his career as a photographer at a very young age and continues to work successfully and enthusiastically. He is passionate about photo-reporting, although his professional skill covers a variety of disciplines ranging from advertising to architecture. But fashion is the sector that mostly inspires his genius. So much so that he was driven to specialize in fashion. He currently makes his experience available to all young people with this passion through teaching. Since 2002, Simone has been teaching Portraiture and Fashion Photography at the Istituto Superiore di Fotografia in Rome. In the same year he met PidiErre and now, almost ten years on, the partnership is going strong and is frequently reinvented. Simone works in a team with his student Marcello Fauci, alongside Roberto Noia and Fabrizio Gremo.

Marcello Fauci - Reportage & Multimedia

An all round, 360 degrees, creative professional, whose skills range from photography to music and a keen awareness of social and international cooperation issues. Marcello’s talent has been the pride of PidiErre since 2010 when he first started to work with us; in particular his skill in  snapping up images through the video camera lens, the ‘eyes’ he uses to investigate and observe all that surrounds him. Marcello is the agency’s special reporter giving coverage to all our events and working closely with Roberto Noia, Fabrizio Gremo and Simone Passeri.

Giovanni Leone - Visual Designer

Giovanni Leone cooperates in very close partnership with PidiErre on the technical development of Online Communications and on the structuring of targeted and efficient integrated Communications Strategies. Web graphics, 3D, editing, video, all that can be developed into digital format and all that can be transposed onto printed paper: Giovanni’s genius always leads him to find functional and efficient solutions in any communications or relationship marketing project, especially if there is a digital aspect involved. He works with Roberto Noia, assisting him in the creation of online services for both national and international businesses of all sizes and operating in all sectors.

Josephine Ornago - Copywriter

With a Masters Degree at The University of Oxford and her Anglo-Italian background, Jo is perfectly bilingual. Soon after graduating she ventured forth into the world of PR and Advertising, working in London on business and consumer communication and marketing projects. On returning to Italy, Jo started freelancing, offering her marketing-specific English and Italian language editing, localisation and translation skills. In 2010 on the same wavelength with PidiErre, she works in partnership with the Media Agency  providing mother-tongue copy localisation and translation, alongside Roberto Noia and Carolina Scrinzi.

Elena Cannarozzi - Media Creative

Having gathered in-depth experience in culture sector Press offices, she continued her professional growth in the world of communications and relationship marketing by managing the External Relations department of an innovative organization operating in the alternative energy field. In 2010 the meeting of minds with PidiErre convinces her to return to the other side of the fence and re-enter the world of agency work best suited to give maximum expression to her passion for this profession. In our Turin-based Media Agency, Elena takes care of research and analysis, assisting Ines Boccato, Carolina Scrinzi and Roberto Noia in the development of marketing and digital communications projects.

Ines Boccato Winchell - President and Chief Executive Officer (CEO)

A public relations professional who amassed specific and broad-ranging experience at press offices and public relations departments at leading automakers and automotive industries. That early training led to her role as a freelance communications professional in the United States, 1985-1990. She was Communications Director for the start-up and management of the Press and Public Relations Office for a financial holding companies based in Torino, whose current member firms all operate in the automotive sector.   
In 1993, she founded the Punto di Riferimento srl (PdiR) Communication and Marketing Agency, known by its trademark PidiErre and established in the automotive sector.
With her skills as an interpersonal communicator and her knowledge of business communication, she leads a solid, qualified and specialized Team. Since 2007, she is a registered Publicist in Torino.