Registro Italiano MX-5 (RIM)

4. RIM 2008-2012

Always on behalf of Mazda Motor Italy SpA and its Sales Network, here is the escalation of the Mazda MX-5 Rallies Crews Participants to the RIM events in the last three years: 2008 - 363 crews; 2009 – 474 crews; 2010 – 605 crews; 2011 - more than 400 crews; 2012 - 114 crews.
The 2009 season "The Winds of Discovery" was one of the most special in recent years: 2009 celebrated the anniversary of 20 years of the legendary Miata. On this occasion, Mazda Motor Italy and its sales network, in collaboration with the RIM organized a calendar of events from April until the end of September, which included celebrations at every rally, in every place touched by the Mazda MX-5 caravans along the peninsula. Participants were thrilled with many pleasant surprises, including a chance to blow out the candles on the MX-5 birthday cakes featured at each of the 8 rallies held in honor of Mazda and the best-selling sports car in the world. To mark the MX-5’s 20th anniversary, Italian MX-5 lovers celebrated with some unexpected gifts of their own:

after 9 years, the 100-crew record for participation held by the MX-5 National Rally in Brescia, set on May 19, 2000, was broken with 112 MAZDA MX-5 crews attending the MX-5 rally held in Alba, Alessandria and Asti (the 7th edition of the “Langhe Expeditions”), May 24;
a warm welcome for “guest star” Tom Matano, MX-5 Designer, at the MX-5 rally in Saronno (the 4th edition of “Not Just A Lake”), June 16, with 70 MX-5 crews from all over Italy on hand;
2 new partnerships with several major Independent Italian Clubs: following collaboration with the M1 Club Italia in September 2008, at the Mazda rally in Leonori (“La Dolce Vita in MX-5”), 2009 saw RIM working with the Miata Club Sicilia for the organization of the first Mazda Essedue Catania rally (“On the Trail of the Sicilmiata”, June 28) and the MX-5 Pulp Grup for the organization of the first Mazda Bari rally (“MX-5 Queen of the Castle”, September 20).

But the successes could not finish and therefore in 2010, the 90th anniversary of Mazda Motor Corporation and Mazda Motor Italy 10 years, another season with the title "MMX ... 5 - Tour 2010" has once again made the MX-5 undisputed star! Starting from 8 scheduled rallies, in fact the 2010 season has also seen three big surprises:

On April 24th RIM participated at the first edition of Quattroruote’s “Rally of the Rallies” on Vairano's (PV) race track, reaching the biggest Club record with 114 very colorful crews;
On September 18th five crews, selected by Mazda Motor Italy among the members of the RIM, were present for our country in Essen (Germany) during the event to reach the Guinness World Record for the MX-5, with as many as 459 cars that have formed the longest snake ever;
on November 21st it was the turn of the special "A Turin for two", an extra Rally organized by the RIM together with the two dealers Audiello&Varallo and Seven Motors. As a further plus: the great return of the Piedmont’s chief town, home of RIM, as the location of a meeting and the participation of 48 crews though the winter.

The "Mazda MX-5 Tour 2011 - Guinness Season - Objective one million" marks an unforgettable events year that has ended on December 1st with the MX-5 Parade at the Bologna Motorshow, a unique contest, the first in RIM's history that crystallizes the success achieved in Italy by the jewel of Mazda. 8 stages, over 400 Mazda MX-5, which have driven for about 800 miles, 3000 Mazda branded gadgets contained in the participation kit, 42 medals delivered to the winners, six journalists from the national press in the wake of the meetings guidance of one of the MX-5 Open Race present at each meeting, over 330 dedications of the Diaries, 4 dealerships new entries that have hosted the stages of Genoa, Frosinone, Rimini and Siena and over 80 teams who participated for the first time at a gathering of RIM. 12.000 brochures, 12.000 fresheners for cars, 12.000 personalized chocolates have been to the public, who flocked around the Mazda MX-5 during the parades of each location reached.

From 2012, MMI and RIM obey to the input of a fluctuating market and focus all their energies, with extraordinary results, on the following events:

• the 10th Meeting “Andar per Langhe” on My 21st 2012 will remain Mazda’s classic event whose goal was to beat himself. It will remain in the annals as the oldest and with more participants tha any other Italian event dedicated to MX-5. In this edition 114 participating crews demonstrated once more its loyalty to the Japanese brand and its initiatives

• with 118 participating crews, the 2013 edition of “Andar per Langhe” beats a new record

• the first independent Meeting “Il Deserto dei Tartari”, organized by RIM in conjunction with Cabriomeeting, rewards the collaboration and friendship between Clubs and give life to a magic: 50 crews answer the call in a gloomy autumn day. It was the 3rd October 2013 in those of Trentino and Veneto

• on May 25th 2014 the 12th edition of “Andar per Langhe” does not disappoint: 115 participating crews against the 118 of 2013… a record that remains unbeaten

• Barcelona, September 6th 2014: the "MAZDA MX-5 Fan Event" gives hospitality to a selected group of Italian Miata owners who had the opportunity to see in world premiere the fourth generation of the spider that has become a legend

• March 28th, 2015, at Mazda's Design Center in the Brera area in Milan, MMI in collaboration with RIM organized an event truly unique. A happening only dedicated to the fourth generation of the Mazda MX - 5 premiered to 60 lucky owners of the world's bestselling roadster.

• on May 24th 2015 the 13th edition of “Andar per Langhe” beats with 122 participating crews the record of 2013. 122 Driver, Co-Driver 104, and 23 staff members celebrated so the imminent arrival of the fourth generation of spider world's best selling and 20 years since the first national Meeting of RIM: it was the weekend of 19th, 20th and 21st May 1995 at the Castle of San Gaudenzio (PV)!

• October 18th, 2015 between Rome and Perugia the 22nd National MX-5 Meeting “Icons Celebration” went on scene. 58 crews walked the red carpet of the Rome Film Festival and then reached Miataland, a magical place where it it was possible to admire the most important collection of MX-5 in the world.

2016 opens with a two days trip in Barcelona, on February 18th and 19th, dedicated to the shared passion for the Mazda MX-5. “MX-5 Founding Friends Event”: this is the title of the happening which hosted the representatives of the European Clubs and a very selected group of journalists . Three the Italians crews who have had the chance to have fun not only when driving the fourth generation of the best-selling roadster in the world but also by participating at collateral team events that have spurred the Community spirit : the Light Painting session was very funny so as the speed race with driving simulators . Theatre of the meeting with the Mazda MX-5 Friends has been the “Mazda Space”, 2.000 square meters in the heart of Barcelona that, since August 2014, host all the European events of the Japanese manufacturer.